Friday 28 November 2008

Rear Facing Pushchairs


Choosing a baby buggy from the bewildering choice of three-wheelers, sports models and off-roaders is, for many parents, as stressful and expensive as buying a small car.
Yet children want nothing more than the reassurance of facing the person pushing them, according to research published today.
They laugh more, sleep more and have slower heart rates, indicating that they are less stressed. Those that are awake talk more.
It indicates that parents who pay a fortune for strollers that have enviable suspension, leather seats and iPod holders – but point the child in the direction of travel, like most on the market – may be wasting money.
The report, What’s Life in a Baby Buggy Like?, by Suzanne Zeedyk, of the University of Dundee, concludes: “These two studies suggest that it is more isolated than many adults realise – and may be more emotionally impoverished than is good for children’s development.
“As infants get older they are more interested in the environment around them. Outward-facing buggies are seen as supporting that interest.
“But if children do not have parents’ facial and body signals available to them, then they have no help available to determine whether things are safe, threatening, pleasant, interesting or dangerous.”
Most babies and young children spend between thirty minutes and two hours a day in a buggy, the research says. It was backed by the National Literacy Trust, was funded by the Sutton Trust, an educational charity, and claims to be the first of its kind.
More than 2,700 parents with children were observed on British high streets before researchers tested their theories in detail on 20 mothers and infants. The first study noted that the majority of buggies were away-facing.
More of the infants in these buggies were silent, fewer were speaking and more sought parental attention. Parents with strollers facing them were more than twice as inclined to talk to the infant, and more children talked back.
Also, the child was twice as likely to be sleeping, which the researchers interpreted as a sign of reduced stress levels. One observer said: “So many parents were on mobiles.” Another added: “The only communication seen today was when the child was given sweets and crisps.”
Dr Zeedyk said that previous studies had shown the importance of children seeing their mothers’ facial expressions. “On every occasion that a baby needs a communicative response but is unable to obtain it, this creates a low-level stress response in the infant,” her report said. “When such instances of stress occur repeatedly and frequently, they become damaging to infants’ neural, physiological and psychological development.”
In the second study, 20 mothers took their children out in either a towards or away-facing buggy, before swapping. Pulse rates were lower in buggies that faced their mothers, and children laughed much more. Mothers spoke more than twice as much.
The report concluded that we hold “cultural perceptions that child transportation methods are fairly inconsequential as long as children are physically safe”.
A spokeswoman for Parentline Plus, the parenting support charity, said: “This research may influence decisions about what sort of pushchair might be most beneficial. However, I’d reassure parents that this is just one small part of early parenting.”
Babyetc stocks a great range of pushchairs, many of which can be adapted to be front or rear facing. For further information see the Babyetc website.

Wednesday 26 November 2008

Water Aeorobics May Ease Pain in Labour


A new study suggests that water aerobics can help with the pain women go through when giving birth.

The study was led by Rosa Pereira from the University of Capminas in Sao Paulo, Brazil.

For the study, 71 mothers were split into two groups with half doing water aerobics while pregnant, and half not.Researchers then compared how many of them in each group requested pain relief while giving birth.

They found some interesting numbers, as 65% of women who did not do water aerobics ended up requesting pain relief in labour, compared to only 27% of those who did water aerobics three times each week during pregnancy.

Things which were consistent in all of the women included delivery time, size and weight of baby.

The study was published in the Journal of Reproductive Health.

Whether or not they enjoy the water themselves, many parents like to introduce their babies to swimming as early as possible. For safe, hygienic baby swim suits see the Baby etc website

Monday 24 November 2008

Bed Bugs


Stunning new ladybird and bee sleeping bags have been launched by Babyetc.co.uk . Designed and made in France to delight Mum and Dad as well as baby, they have a 2.5 tog rating which is perfect for autumn, winter and early spring weather in the UK.

The bee-shaped sleeping bag has a yellow stripy body with wings on the back, while the ladybird version comes in contrasting pinks and has spots on the back. Both have velvety, velour insect legs sewn onto the sides, which baby will love to grab and feel.

Lined in soft jersey cotton, with cotton poplin on the outside, and filled with lightweight, easy-dry polyester quilting, these super sleeping bags have a side zip and poppers at the shoulder. They are perfect for rooms with a temperature of 16 to 20 degrees C.

Designed to be used with only a bottom sheet, sleeping bags replace traditional bedding, which can be kicked off or end up over baby’s face. They are safe for babies of 7lb (3.2 kilos) or more in weight.

One size fits 0 to 12 months, price £44.99.

For more information see Babyetc.co.uk or call 0844 888 7818.

Baby Boom to follow Bust


How do people entertain themselves in a recession?

New baby web store, Baby etc, plans to cash in on the baby boom which its directors predict will follow in the current economic climate.

The company is targeting its Marketing activity at mums and dads buying essential equipment in anticipation of their credit crunch newborns. Launched this autumn, the company sets itself apart from online competition by providing a free shopping list for new mums and dads, as well as advice for parents and gift buyers on how to select key products such as cots, clothing and pushchairs.

"Making love is one of the few forms of entertainment that’s completely free, so there’s nothing like a recession to boost people’s love lives.” says Director, Marianne Wilson. “And when junior comes along, Mum and Dad are looking for free advice and great value baby essentials, both of which we can provide.”

Baby etc plans to price keenly to meet customer expectations in the current economic climate, and endeavours to be cheaper than other well known sites.

For more information see www.babyetc.co.uk or call 0844 888 7818.