Baby Boom to follow Bust

How do people entertain themselves in a recession?

New baby web store, Baby etc, plans to cash in on the baby boom which its directors predict will follow in the current economic climate.

The company is targeting its Marketing activity at mums and dads buying essential equipment in anticipation of their credit crunch newborns. Launched this autumn, the company sets itself apart from online competition by providing a free shopping list for new mums and dads, as well as advice for parents and gift buyers on how to select key products such as cots, clothing and pushchairs.

"Making love is one of the few forms of entertainment that’s completely free, so there’s nothing like a recession to boost people’s love lives.” says Director, Marianne Wilson. “And when junior comes along, Mum and Dad are looking for free advice and great value baby essentials, both of which we can provide.”

Baby etc plans to price keenly to meet customer expectations in the current economic climate, and endeavours to be cheaper than other well known sites.

For more information see www.babyetc.co.uk or call 0844 888 7818.